Legally, every e-commerce web sites must display the name and address of its business. However, many anonymous businesses use "doorway pages" to sell products from illegitimate addresses. Ad Limiter by SiteTruth identifies suspicious pages and ads, so you can search and shop with confidence.

Ad Limiter places one of the rating icons above alongside each ad and search result on every search page you visit. These icons indicate the legitimacy of the advertiser. Ratings are based on multiple data sources, including secure certificates, business addresses on web sites, large lists of businesses, and other sources.

Unlike other rating systems, Ad Limiter has broad coverage of the Web because it isn't limited to sites that have paid a fee. We're not selling "seals of approval". We're checking existing business records. The technology behind SiteTruth is covered by U. S. Patent #7,693,833.